Unit 20- D2

 TV trailer

My TV trailer met the client brief and my pre production plan in numerous technical ways such as the file formats used in order to meet the client requirements and industry standard. The client brief required the TV show to be HD quality therefore putting the TV trailer within those restrictions. To accomplish this, I filmed using a high quality Nikon camera with HD capabilities and exported 2 files in minimum 1080p HD quality. As well as this, I ensured that the copyright free pre sourced footage I used was also 1080p quality to meet the brief. This meant that the TV trailer I created was of high quality looking to reinforce the idea of this TV show being professionally created to impress viewers. Overall, this conformed to industry standards of TV broadcasting, allowing for the TV trailer to be broadcasted by the BBC. Furthermore, to meet industry standards, the trailer was exported in 25 fps with audio quality of 48 kHZ since this conformed to European and UK standards for broadcasting on television, making it available for broadcasting by the BBC therefore meeting the brief by allowing the BBC to broadcast. The aesthetic of my TV trailer met the client brief however, did not fully match the pre production plan I created due to filming difficulties. The mise en scene of my trailer met the brief since it considered the codes and conventions of my chosen genre of horror. The inclusion of the location of the woods as well as a masked killer with a recognisable weapon in my TV trailer conforms to the brief by portraying tropes of the genre, therefore meeting the brief by exciting the target audience of 15-21 who are fans of the genre and persuading them into watching the TV show therefore raising awareness of the BBC to young people. Furthermore, this met some of my pre production documents such as the mood board I created which featured this content. The mood board I created also included a colour scheme which I aimed to stick to in the creation of my Tv trailer. The use of dark green and browns seen in my mise en scene such as costumes and location met the the plans for my trailer seen in the mood board. I chose to select these colour schemes to further meet the client brief since this is a stereotypical colour scheme for the location I chose for the show therefore fulfilling the audiences expectations when they watch the TV trailer. 

This was further used in the editing of the TV trailer since the use of a filter and darkening the exposure made the shots match the dark nature of the conventions of a horror genre. This created a successful trailer by reassuring fans of the genre therefore persuading them to engage in the show.

 The composition however, despite not meeting my pre production plans, still managed to meet the client brief since the composition I created still portrayed the necessary locations, characters and themes of the show therefore meeting the brief in persuading the audience to watch the show. I chose not to meet my the storyboard I created in pre production since the shots I planned on using proved to be unnecessary in the portrayal of the themes of my show. As well as this, some of the shots seen in the storyboard such as shots of violence had legal and ethical issues surrounding them due to high risk as well as potentially being to violent for the BBFC rating that I had to abide to. Therefore, the strict adherence to the storyboard I created would have inhibited the success of my trailer leading me to not include them in the final product. The fonts I used in the TV trailer similarly meet the brief in conveying the horror genre since I used a serif font in the on screen text that was stereotypical for horror trailer by having a scary look. This added consistency to the trailer since every part of the trailer showed the genre of horror and met the brief by persuading the target audience into watching the TV trailer. This font was used in all of the on screen text such as "this October on BBC3" as well as being used in the slogan. The consistency of the font across the text further helped the demonstration of genre; using this font in the slogan meant that the genre was conveyed across the whole trailer.

Radio trailer

The technical elements of my radio trailer met the brief and conformed to industry standards. The use of an audio only advert to promote the show provided multiple platforms for the advertising campaign to be shown on therefore spreading the reach of the campaign to different mediums and different audiences. The exportation of the radio trailer met industry standards due to the 48kHZ and 16 bit depth which is broadcasting standard for the UK meaning the trailer can be played in the UK which is inline with the geographic target audience that my show has. This was matched with the multiple file formats I used to meet the brief, the use of a WAV file is used for broadcasting whereas an MP3 has a smaller file size making it easier to transport and share to distributors and the client. As well as this, adding a video element allowed for me to display the trailer on YouTube and social media. The aesthetic I used by using the BBC 3 logo as the video element gave the trailer identity to the BBC, therefore informing the target audience where to watch the trailer and making them more likely to engage with the show and raised awareness for the BBC3 brand which met the brief.  The composition of my radio trailer met the brief as well as my pre production plan by effectively demonstrating the theme of the show which met the brief by persuading the audience to watch. I followed the script I created in pre production when creating the radio trailer exactly. I chose to rigidly follow the script since, unlike the TV trailer, the lack of visual elements in the script as well as the use of downloaded sound effects meant there was a lack of legal and ethical issues such as high risk when filming in certain locations. As well as this, the script of the trailer was successful in laying out the themes of the TV show as well as introduction of characters and location. The dialogue in the script showed the theme of a camping trip as well as the emphasis of the final line showing the theme of missing persons. This excites the listener when engaging with my TV trailer due to the cliff hanger at the final line being engaging therefore meeting the brief by persuading the listener to watch the TV show and meant that this component effectively did its job.

Billboard

The file I created for the Billboard is suitable for the purpose of being displayed on a large print as well as conforming to industry standards while aesthetically providing promotion for the show. The size of the my billboard started at A3 and was easily up scalable. This was beneficial in the campaign since it allowed for use as a poster as well as being used as a billboard or used on a bus, hesitating on creating a very large billboard was intended to unsure I stuck to the low budget that my campaign had in order to meet the brief. When creating my billboard, I used a resolution of 300dpi to create a high resolution image that conforms to industry standards meaning the BBC can present the billboard without looking unprofessional. The aesthetics of my billboard further meet the brief and industry standard due to the use of colours and editing to promote the BBC as a brand as well as the show by exciting the fans of the genre of horror. My inclusion of logos in the billboard such as the BBC 3 logo in the bottom corner of the billboard was done to raise awareness for the BBC 3 brand in order to meet the brief as well as providing the viewer key information such as where they can find the TV show. As well as this, the viewer is informed of the BBFC rating of the TV show due to the logo being displayed in order to meet legal and ethical issues that were present by informing young viewers that the show may not be age appropriate. The positioning of the character in the billboard was intended to be striking due to the character being central and alone with large negative space around him to demonstrate the themes of the show such as loneliness. This was necessary to meet the brief since it shows the TV show to fall under the horror genre therefore it excites the viewer so they are persuaded to watch the show. The title of the show being displayed in the billboard was necessary in informing the audience as well as exciting them due to the demonstration of genre. The being shown in the centre of the billboard draws attention and therefore makes the title memorable to the viewer therefore making them more likely to engage with the show. As well as this, the font I chose is deliberately striking with jagged edges and sans has connotations of the horror genre, therefore persuading fans of the genre to engage with the show to meet the brief. The layout of the billboard was intended to focus on the subject of the billboard as well as the title due them being the most important section of the billboard. The positioning of the title in the centre of the frame, slightly below the middle of the frame underneath the character and in the foreground makes the title and character equally weighted. This is beneficial to the success of the billboard since it makes the viewer aware of both the title- which displays necessary information- as well as the character which displays the themes of the show. As well as this, the colours of the billboard similarly connote the themes of the show by demonstrating the horror genre. The lowering of the exposure and highlighting the shadows in the billboard creates a scary image by making a dark photograph to demonstrate to the audience that the show is of the horror genre. This meets the brief by exciting the viewer of the billboard due to the appeal it has to the target audience therefore making them more likely to want to watch the show.

Social media

The profile picture I created for the social media campaign is suitable for the promotion of my TV show since it allows for the viewer to recognise the continuity of the previous campaigns. The use of the billboard image as the social media profile picture has all the benefits that the billboard has such as the representation of genre and a striking image. Being able to link the billboard to the social media campaign allows for greater promotion by ensuring that the audience know what the social media campaign is advertising for. As well as this, using the billboard as the profile picture directs the audience to the profile of the campaign under the name THEHUNTBBC3 which in turn raises awareness for the BBC3 brand thus meeting the brief. This means that the audience are more likely to be persuaded to watch the TV show since they are now aware of the BBC 3 brand after viewing my advertising campaign and they can link this campaign to my billboard and other campaigns to. Furthermore, the aesthetics of my social media campaign further persuaded the audience to watch the show through the use of persuasive language in the caption. Using catchy captions such as "so ready for this camping trip" along with the realistic nature of the photos posted makes the campaign engaging by showing the viewer the general themes of the show such as the camping trip that the show revolves around. This realism is also unusual to advertising campaigns making the social media campaign likely to be shared around therefore employing viral marketing to promote the show. This will spread the campaign to a larger audience that will be persuaded to watch the show.

Overall, the advertising campaign was consistent in house style and symbolic codes as well as successful in promoting the show because of this. The codes and conventions I met such as symbolic and technical codes provided the campaign with consistency. My advertising campaign was also successful in not being exploitative or triggering, in line with ethical issues. I avoided using forms of shockvertising or forms of guilt tripping as the unique selling point for the show while not misleading the viewer with advertising that promoted a product that was different tot he real product. When creating my campaign, i could have changed the social media to further align it with he house style of the campaign since the social media trailer had the least amount of editing to colour schemes and lighting. This would be beneficial in adding further consistency to the campaign making it more successful. 

Unit 20- D1

Legal issues

One legal issue I overcame with my TV trailer was the copyright infringement that could have occurred when using sourced footage. To overcome this, I made sure to use copyright and royalty free footage from Pixabay.com which meant I could download and use footage in my trailer without needing to pay the original creator. However, the music I used in my TV trailer had copyright restrictions placed on it, this means I will have to ask permission of the original creators of the song to ask permission for the use and potentially incur a fee for the use of it in my TV trailer. Furthermore, all my ideas for the TV show were original, despite inspiration from other pre existing campaigns, this meant that I was not breaching any intellectual property rights. For my radio trailer, I avoided any legal issues by once again using the same website of Pixabay.com to find downloadable audio clips for my trailer which were copyright and royalty free meaning there was no fee incurred.

 As well as this, the voice lines that I recorded were my own original ideas meaning there was no intellectual property rights violations as well ensuring I abided to legal issues by gaining consent from the voice actors for use in the radio trailer. The shooting of the TV trailer, social media and Billboard were purposefully all done on public property such as local woods instead of privately owned land. This meant that when shooting campaign, I did not have to ask permission for filming from landowners which could have possible been costly. My billboard and social media campaigns abided to legal issues since, similarly to the trailer, I had written consent from the actor used as well as making sure that there was no people in the background who perhaps would not have consented to being in the billboard.

 Similarly, the billboard and social media campaigns were original and did not breach intellectual property rights.

Legal issues I encountered along the creation of my advertising campaign was abiding to the regulatory bodies such as BBFC (British Board of Film Classification), ASA (Advertising standard authority)and Ofcom (Office of communications). For example, under ASA's broadcasting code, there are rules designed avoid widespread offense and harm when seeing adverts. One specific example used is the loudness of audio on TV and Radio trailers as to avoid harm. I avoided this issue by limiting the volume of audio on my elements to -6db to ensure that the codes were met. The enforcement of regulation from the BBFC gave me issues due to the age restrictions meaning that the content shown had to abide to their classification of a 15 age rated film. This meant that the content I showed on my TV trailer and billboard must conform to regulations such as not endorsing discrimination as well as not dwelling on serious violence and harm. The OFcom code section one-Protecting the under 18s gave me legal issues I had to abide to. Mainly, section one introduces the issue of the watershed that must be abided to. "The watershed only applies to television. The watershed is at 2100. Material unsuitable for children should not, in general, be shown before 2100 or after 0530.". The requirement of the watershed meant that when producing the TV trailer, I had to avoid including any material "unsuitable for children" since this would mean the trailer could only be played after 9pm therefore restricting the reach of my TV trailer and making my campaign less effective.

Ethical issues

 I overcame ethical issues when creating my trailer by providing consent forms for the actors as well as making sure that any people in the background when filming were ok being on camera . Some of the locations I filmed on had specific safety risks meaning I created a risk assessment form to ensure the safety of my staff by providing safety precautions for any hazards on set. This involved precautions such as propping up broken ceilings to protect staff and equipment or warning staff about any uneven areas of woodland that we were walking through. This therefore involved a location recce to assess the areas.

Furthermore, when creating my trailer, I had to ensure it abided to the BBFC 15 rating the same way my show does. Due to the maturity of a 15, this meant that I had to reduce the explicitness of my trailer so I could show the trailer before the UK broadcasting watershed. This meant that the features of a 15 rated piece of media such as containing swear words or large amount of violence will not be shown in order to show the trailer before 9 pm to increase the viewership. I tried to avoid any negative stereotypes in my TV trailer when displaying my characters on screen to avoid any bad influence on the audience for example, keeping the male gaze theory in mind when portraying female characters as to not abide to Mulvey's theories. Due to the lack of visual cue in the radio trailer as well as the large use of sound effects and little dialogue I had in my radio trailer, abiding to ethical issues was easier than in the TV trailer and my radio trailer had no negative stereotypes when the characters had dialogue. The dialogue spoken had no swearing in to abide to the age rating and overcome the ethical issue of over explicit language since the trailer is likely to be heard by a large audience during the daytime. My billboard avoids ethical issues by once again not being overly explicit which is important due to the non excludable nature of the billboard being shown in front of large audiences where anyone can see it.  My advertising campaign encountered specific ethical issues such as the representation of people, linking to my target audience. Due to the target audience being young people of a wide cultural range, it was important to avoid any negative representation of social groups by not stereotyping. Because of this, when representing women I avoided any stereotypes that would have caused offense. This was done in my mise en scene, such as the costumes not being overly showing, to not only be in line with age restrictions but also to avoid negative sexualisation of women. Since my trailer had a lack of representation of ethnic groups, there was no negative representation that could have caused harm. When representing male characters, there was some use of stereotypes due to the villain being male therefore abiding to aggressive stereotypes. However, this is not harmful due to motivations being given for the villain which somewhat supresses stereotypes.

P3 - pre production documents

Permission to film

Consent forms

Mood Board

Risk assessment form

Assets Table

Social Media Visualisation diagram

My social media posts will be have a unique selling point of being from the characters in the show, taking inspiration from the Blair witch project advertising campaign which added a realistic element to its campaign therefore increasing viewer engagement. This will be further increased due to the relatability of the characters to the target audience making them more likely to share the social media posts. My profile photo will be a re use of the billboard I created as a way to build continuity between the advertising campaigns meaning the viewer recognises that the social media campaign is advertising for the same TV drama as the others.

Story board

Billboard visualisation diagram

 

I chose to have the character in the billboard to be the main focus. Therefore, positioning him in the centre of the screen surrounded by negative space with no other characters draws attention to him. This most notably links to the theme of loneliness, which is present in the plot of the TV show. The outfit of the character will be designed to be relatable to the target audience, wearing stereotypically "normal clothes" such as jeans and a jumper which is common to the target audience of 16-25 year olds from a middle/working class background. The location seen in the billboard will be the woods since this is the main location in the TV drama therefore giving the audience insight into one of the main details of the show. This location is common to stereotypical and famous horror films meaning the genre of the show will be demonstrated in the billboard. The genre and themes will further be demonstrated with the bloody footprints beneath the character. This highlights the genre to be horror since the use of blood connotes themes of death and killing which are present in the show and in the genre. The billboard also will meet the brief due to the advertisement of the BBC 3 brand due to the logo present in the bottom corner. This will also be suitable in showing viewers where to find the TV show as well as showing the BBFC age rating of 15.

Radio trailer script

I plan on recording my radio trailer using highest quality equipment possible such as a microphone in order to create a product that meets industry standards. As well as this, I will record in a quiet environment such as a studio to ensure that the recorded clips are high quality with no background noise.

TV trailer script

TV trailer

To film my TV trailer, i firstly set up the camera depending on the location of filming. I used an automatic white balance for all of my shots, however I changed the iso and used automatic and manual focus depending on the lighting of the location or the type of shot I wanted. For example, darker locations needed a higher iso to add artificial brightness to the shot. There was one particular shot in my TV trailer where I wanted the subject to be out of focus in the background of the shot meaning I had to use manual focus to focus instead on the foreground. For my filming, I switched between the use of a tripod and handheld recording depending on the shot type. My trailer has multiple dolly shots where hand held camera work was needed whereas I needed steady shots for close ups and wide shots meaning the use of a tripod was needed. For the editing of my trailer, I imported all of the recorded footage from filming into a unit 20 rushes folder to organise the raw and sourced footage I used. When creating a new project in Final Cut pro, I used settings of 1080p, 16:9 aspect ratio, 48 kHz audio as well as 25 frames per second in my project to ensure broadcast quality to keep industry standards. I uploaded all the useable footage from my filming days from my rushes folder into final cut as well as the voice recordings and music onto a new timeline. I edited my footage to create an easily watchable trailer that abided to industry standards. The editing of the audio in the trailer such as balancing the volume of clips to the background music and voice overs was essential in making all the necessary information given in voice overs and character dialogue easily heard by the watcher. As well as this, I made sure the audio did not exceed -6 db to avoid any clipping or distortion in the trailers audio. I edited the on screen visuals in order to standardise the footage from different shoot days to create an easily watchable trailer. The colour correction I did in my trailer involved changing the exposure and saturation of my footage as well as adding a "vintage" filter to all the shots. The footage from the 1st filming day needed a change in exposure since it was a brighter day when filming meaning the exposure needed reducing to match the footage from the 2nd filming which was darker. I made choices such as cutting on beat and fade to black in my trailer since this aligned well with my choice of music. I used cuts on beat to emphasise certain shots by using an interesting change that occurred in the music alongside a change to an interesting or important shot in my trailer. Similarly, I used fade to blacks in the beginning of my trailer alongside the long periods of silence that the song I used has in order to create a tense effect at the beginning of my trailer as well as allowing for voice overs to be played where they could be easily heard. I overcame ethical issues when creating my trailer by providing consent forms for the actors as well as making sure that any people in the background when filming were ok being on camera. As well as this, I used a diverse cast to avoid any negative stereotypes that people may be offended by. I overcame legal issues by ensuring that the locations I filmed on were either public property or private property where I had permission to film. Some of the locations I filmed on had specific safety risks meaning I created a risk assessment form to ensure the safety of my staff by providing safety precautions for any hazards on set. The pre sourced footage I found online was from Pixabay.com ,  a royalty and copyright free website meaning there was no issues in using the footage. When exporting my final trailer, I created 2 master files for different purposes. I created a high quality AppleProRes export of higher quality to show the client as well as a lower quality and smaller file size H262 export for social media posting.

 

Social media posts- P4

When creating my social media posts, I set up a camera in manual focus with settings to capture photos. I took the social media photos without a tripod a purposely did not edit the images to make the posts seem as though they were uploaded from the characters themselves which was my idea for the social media marketing campaign. I abided to legal and ethical standards when making the social media campaign by ensuring the consent of the actors with consent forms as well as using public property as locations that did not need any permission to film in. As well as this, the locations did not have any hazards that could cause risks meaning it was safe for the actors and crew when taking the pictures. The lighting when shooting the pictures was important in creating a good shot. Since I had to make the photographs seem as though they were from the characters, I chose to use natural lighting in the forest and in the car meaning there was no use for a lighting rig. I used a landscape 1:91:1 aspect ratio for my social media posts as well as a 1:1 ratio for my profile photo which is appropriate for the platform I chose of Instagram. I did not use any editing software when creating my social media posts to stick to the unedited, raw look to the posts to further make them seem made by the characters in the TV show. I re purposed my billboard when creating the social media posts by using it as my profile picture. This meant that the target audience can link the social media posts to the TV show which is beneficial due to the nature of the social media posts being ordinary for the platform meaning the profile picture is necessary in ensuring viewer attention

 

M3

 Radio trailer

My radio trailer sticks tot he codes and conventions of a typical radio trailer through my use of sound effects, dialogue, and voiceover to create a successful product. My radio trailer used sound effects to create give the audience a sense of the environment of the TV show. The use of footsteps specifically on leaves as well as bird song gives the listener insight into the setting of the show being in the woods. This applies to the conventions of a radio trailer in demonstrating the setting through sound effects. The dialogue I chose to use in the radio trailer was designed to demonstrate the plot of the show in some way to the audience. The dialogue in my radio trailer presents the concept of a camping trip between friends to the audience in a light hearted manner, this works in tandem with the sound effects of mallet hits and can opening to enforce the light hearted nature. The final line of my radio trailer is emphasised by taking place after a moment of silence as a way to shift this theme by suggesting the notion that one of the characters is missing. The narrating voice over in my radio script is very conventional to pre existing advertising campaigns in explaining the title, time of air and TV channel the drama exists on to the audience. This feature is present in all radio trailers, for example the Doctor Who radio trailer uses dialogue to explain the plot to the audience as well as a final narrating voice over to tell the audience where to find the TV drama. Conversely, my radio trailer lacks the use of music to build tension. I decided against this because i thought the use of music would subtract from the mood created by the sound effects I used which created a light hearted feeling. Instead, I thought a lack of music would allow the audience to pay attention to the dialogue and the demonstration of the environment the characters are in. However, this could have been a missed opportunity to add music on the final line to further emphasise the ending of the radio thus weakening the effectiveness of my radio trailer.

Billboard

My billboard conforms to the codes and conventions of the genre by using a striking image with the focus being the centre of the shot with lots of negative space around it. This is representative of the themes of my TV show by demonstrating the aspect of loneliness present in the show. This demonstrates the fact that the characters will be killed off as the show progressive to an ultimate conclusion with only one left. The font style used in my show is deliberately striking to provide an interesting and unique brand for the advertising campaign to reinforce the themes of the show. The striking nature of the font used highlights the element of my show of being in the horror genre. The BBC3 logo is present in my billboard to abide to codes and conventions since this is common in many BBC billboards and posters. This makes my advertising campaign successful by demonstrating to the viewer where to find the TV show. 

Comparing my billboard to real industry examples, I successfully used the striking central image feature to direct the attention of the audience as well as using central text to focus on the slogan of the show since this is the unique selling point of the campaign. My layout and content showed similarities to this since my billboard uses a central image with lots of negative space surrounding it to direct the attention on a character. Similarly, the location shown in the billboards show the main setting of the respective show, my billboard shows a forest whereas this billboard shows a warehouse. Because of the success of this industry example, I based my decisions on this to replicate a successful product.

TV trailer

I abided to the codes and conventions of a TV trailer by using music, voice overs and dialogue. The dialogue I used in my TV trailer gave insight into the plot and themes of the show such as hinting to a camping trip. The music I used in my trailer abided to the codes and conventions of a trailer since there was a link between video and audio, the opening of the song links to the trailer since the long periods of silence were used when I faded to black and the upbeat nature of the song after it starts worked well with the fun nature of the rest of the trailer. The voice over narration was in line with codes and conventions since it accurately informed the viewer of the necessary information such as where to find the TV show as well as providing insight into the plot and themes of the show similarly to the dialogue. This technique is seen in many BBC 3 TV trailers such as the killing eve trailer which uses dialogue from scenes in the series to display the themes of the show. 

Similarly to trailers such as the killing eve trailer, my trailer uses fast cuts and fades to black to create tension and back up the horror theme in my show. This made my TV trailer successful in informing the audience of the themes and plot of the show as well as being entertaining to make the audience excited to watch the show. My trailer was also successful in providing information about how to find the show. 

Social media

My social media campaign abided to the codes and conventions by using an engaging profile picture. The profile picture I chose was a re use of the billboard to give the audience a link between the advertising campaigns to reinforce the idea of the show to the audience. My social media campaign was designed to stand out from other pre existing campaigns since it was designed to be done from the characters of the TV show. This has been seen before in advertising campaigns such as the Blair witch project however is unconventional to the genre. Despite this, it provides an interesting and unique selling point to my advertising campaign which will make it more likely to be effective due to its memorable nature. 

Symbolic codes

The mise en scene of my advertising campaign remains constant throughout the different visual mediums I used. Mainly , the use of colours and setting are the same in the billboard and TV trailer where I used colour correction to create a darkened image that shows the genre of horror. The natural tones that were emphasised in the editing were further seen in the character costumes that remained constant throughout the campaigns in colour and style. Similarly, the setting of the campaign remained constant throughout visual and audio mediums such as the social media, billboard and TV trailer as well as the radio trailer, the setting of the forest was seen in the visual elements on screen while being shown in the radio trailer through sound effects such as footsteps on leaves to maintain consistency of setting throughout the campaign. I used symbolic codes in my billboard by not showing the facial expression of the subject, this conforms to the genre of horror by adding mystery which abides to enigma codes. I then stuck to this theme in the campaign by adding many shots in the TV trailer with the characters walking away to create a POV like shot from the perspective of the killer. This was also used in the social media campaign to some extent however from a different POV being from the protagonist instead of the villain. This created a consistency across the campaign that abided to codes. The costumes I used in the campaign were chosen to relate to the target audience as well as abide to the genre. The protagonists in the campaign are often dressed in stereotypical youth clothes so the target audience of 16-21 year olds relate to the protagonists, therefore encouraging them to watch the show due to the connection formed. As well as this, the villain is dressed in very different attire to the protagonists, while the protagonists wear brighter coloured costumes to connote positivity, the villain is dressed in darker colours to emphasise evil. Furthermore, the characters face is covered up almost entirely, with only the characters eyes shown. This adds an element of mystery to the character, while also dehumanising him to make the character more scary and abide to horror genre conventions.

Technical codes

My advertising campaign abided to technical codes through the traditional camera work that is often seen in trailers and billboards which I recreated. The use of shot types abides to codes and conventions when i created my billboard. The use of a wide shot is often seen in the industry since it allows for a wider picture therefore many elements can be shown such as setting, characters and costumes which otherwise would not be shown in a close up, which I avoided using in the billboard. The camerawork I used was also consistent across the campaign in using shot types and movement that are typical to conventional shots used in industry examples. I abided to technical codes by using music in my TV trailer which is typical to industry standards as well as using audio technical codes in my radio trailer by using sound effects to abide to conventions which are often seen in real world examples. I used lighting in my visual elements by lowering exposure in my billboard and TV trailer to abide to codes of the horror genre. I used editing techniques in the campaign such as colour correction to add consistency to the shots in the TV trailer and billboard. This involved adding filters to each shot to ensure that all shots stuck to the house style of natural colours seen in woodland. As well as this the exposure correction to make the shots seem darker abides to conventions of the horror genre. While the social media campaign was consistent in its mise en scene, the colour correction editing was not used in order to maintain the realistic theme of the particular campaign. The sound effects I used in the radio trailer created a consistency between that and the other campaigns by conveying the location of the woods through audio means. This was seen in the footsteps on leaves sound effects which tells the audience the main location of the show without showing it. This was important to my campaign since the consistency ensured that there was connection between campaigns so that the focus was the same to avoid audience confusion therefore making my advertising campaign more effective.

Written codes

My advertising campaign used written codes across multiple mediums, seen in the use of on screen text throughout my billboard and TV trailer. This code saw the use of written codes in the on screen text demonstrating to the audience key information about the show such as the title, slogan and key themes of the show such as the TV trailer which used on screen text and voice overs to tell the audience that the genre of the show was horror. The TV trailer uses enigma codes when displaying text by not explicitly telling the viewer what is going to happen. For example, the slogan "and then there were none" tells the audience that the show involves characters being killed off without explicitly saying how or why, instead inferring it therefore creating excitement and appeal to watch the show. The written codes in the social media campaign are used in attempts to create a campaign that is realistic and comes directly from the protagonists. Therefore, the text such as "So ready for this camping trip!" shows the excitement of the characters, therefore allowing the audience to connect with the heroes easily. When displaying the title of my show "THE HUNT", I often capitalised it to convey urgency to the audience, thus providing a call to action to watch the show.

M2

Using a TV trailer in my advertising campaign will be beneficial in promoting my TV show to an audience due to the widespread showing that a TV trailer provides. TV out of the chosen platforms has the largest audience due to the popularity, therefore distributing the trailer to as many people as possible. My target audience use this chosen platform for entertainment purposes and escapism. This means that the TV trailer must similarly be entertaining to the target audience to be effective in advertising my show. However, the use of a TV trailer will be not as effective in promoting my show since TV is not entirely popular for my target audience of 15-21s.The TV trailer will be beneficial in advertising to those outside of my target audience such as older people who are more likely to engage in a TV trailer. Despite this, A TV trailer is still likely to hit my target audience due to the ease of distribution it has; a TV trailer can also easily be shown on video websites such as YouTube or in cinema where my Target audience are more likely to see it.  The BBC have used TV many times in pre existing advertising campaigns for TV shows as well as having channels on British TV where the trailers can be played. 

The killing eve trailer advertising for the BBC3 show is an example of this platform being used effectively since the trailer gained viewership towards the show.

Similarly, a radio trailer will likely not be perfectly directed at my target audience of 15-21 year olds due to the lack of radio usage modern day.  Radio listeners typically use the platform for informative purposes as well as some escapism.

 Radio is usually used when driving, therefore my radio trailer should not have too much dialogue or information in it since a driver will not be able to concentrate on it fully. Because of this, my trailer will need to demonstrate the show using sound effects and short dialogue. As well as this, the trailer must tell the listener when and where to find the show due to the lack of visual cues in a voice over. Similarly to the TV trailer, a radio trailer is easily convertible to other platforms. Having a radio trailer on music streaming platforms such as Spotify or amazon music will direct the trailer more so at my target audience due to the young audience those apps have. This will make my radio trailer very beneficial to the advertising of my show. The BBC use radio extensively with some of the most popular radio stations where the trailer can be played. The use of advertising on the BBCs own radio stations will be more effective by reducing costs and extending the audience due to the popularity of radio stations such as BBC radio 1.

A billboard will aid in the success of my advertising campaign due to the very widespread showing it provides due to the ease of access there is to seeing a billboard. This will be very useful in advertising to not only my target audience but also those outside the chosen target audience since the billboard is non excludable with anyone being able to see it. However, studies show that billboards cannot be used on their own due to the recent lack of attention that people in the UK give to them. This means that billboards must be used alongside other mediums as a subsidiary campaign despite being somewhat suitable.

Despite this, many existing TV shows use billboards in their advertising campaigns such as Breaking bad and the Boys.

I took inspiration from these billboard and I will use similar techniques such as central imagery. These billboards were effective in demonstrating the themes and genre of the shows they are advertising for.

Social media will be very beneficial in my advertising as it is most closely directed at my target audience since they use it for general escapism as well as information and personal contacts. The act of sharing social media posts makes this platform especially beneficial to use since, unlike the other platforms, viral marketing is possible where the target audience share my advertising campaign on their own accord. Social media will be effective since the target audience is most similar to my own of 15-21 year olds. As well as this, social media also extends to a wider audience of older people which could further extend the advertising campaigns reach. The BBC often use social media to advertise their TV shows meaning my campaign will not be out of place. The BBC being pre established on numerous social media platforms makes my posts to have a greater reach due to the large following they have making social media an effective method of advertising.

One example of a TV show using these mediums effectively would be "Narcos" on Netflix. This used shockvertising on social media such as its atypical posting of interesting statistics about cocaine to generate large amounts of audience feedback and sharing due to its unique nature. This campaign similarly to me, used TV trailers that dramatized the TV show and were posted on social media platforms. One example of a TV show that used radio/audio trailers is the Dr Who TV show that had radio trailers on BBC radio stations as well as posted on Spotify to target a younger audience.