To market my music video, I will use platforms such as Instagram and Facebook. I will focus on Facebook since it is stereotypically used by older people who are most likely to conform to my target audience. The ease of use of Facebook will apply to my target audience since it is easy to find your personal interests. This type of marketing will be below the line since it is free and hopefully will be self-promoting through re posts. This type of marketing is good for me since I have a small budget meaning free promotion will help a lot. I will mostly stay away from guerrilla marketing because usually it requires a high budget to perform the radical marketing tactics such as public stunts which I do not have, for these reasons I will stay away from guerrilla marketing. For my promotion I will not use iconography since this would not work with my target audience since the stars that would bring in the most attention will be to young for my TA to recognise.The below the line marketing I will use classes as new media however traditional media would apply more to my target audience. This however will be expensive to produce so I will stay away from this despite how good it will be for promotion.
Distribution
The initial distribution of my music video will be through the music festival which will hopefully be highly effective in distributing my product. This will be an effective way of distribution because it will generate a lot of hearsay which is more likely to come round to my target audience. This will be effective since my target audience are older meaning they are less likely to find out about my video from the internet. It will only be after the music festival that I can do the new media promotion to distribute my music video. I will upload my music video to YouTube straight after the festival and then it will self-distribute through word of mouth. I know this will work because this strategy has worked many times before. This is typically used by artists when they release a song.
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