Permission to film
Consent forms
Mood Board
Risk assessment form
Social Media Visualisation diagram
My social media posts will be have a unique selling point of being from the characters in the show, taking inspiration from the Blair witch project advertising campaign which added a realistic element to its campaign therefore increasing viewer engagement. This will be further increased due to the relatability of the characters to the target audience making them more likely to share the social media posts. My profile photo will be a re use of the billboard I created as a way to build continuity between the advertising campaigns meaning the viewer recognises that the social media campaign is advertising for the same TV drama as the others.
Story board
Billboard visualisation diagram
I chose to have the character in the billboard to be the main focus. Therefore, positioning him in the centre of the screen surrounded by negative space with no other characters draws attention to him. This most notably links to the theme of loneliness, which is present in the plot of the TV show. The outfit of the character will be designed to be relatable to the target audience, wearing stereotypically "normal clothes" such as jeans and a jumper which is common to the target audience of 16-25 year olds from a middle/working class background. The location seen in the billboard will be the woods since this is the main location in the TV drama therefore giving the audience insight into one of the main details of the show. This location is common to stereotypical and famous horror films meaning the genre of the show will be demonstrated in the billboard. The genre and themes will further be demonstrated with the bloody footprints beneath the character. This highlights the genre to be horror since the use of blood connotes themes of death and killing which are present in the show and in the genre. The billboard also will meet the brief due to the advertisement of the BBC 3 brand due to the logo present in the bottom corner. This will also be suitable in showing viewers where to find the TV show as well as showing the BBFC age rating of 15.
Radio trailer script
I plan on recording my radio trailer using highest quality equipment possible such as a microphone in order to create a product that meets industry standards. As well as this, I will record in a quiet environment such as a studio to ensure that the recorded clips are high quality with no background noise.
TV trailer script
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