Unit 20- D2

 TV trailer

My TV trailer met the client brief and my pre production plan in numerous technical ways such as the file formats used in order to meet the client requirements and industry standard. The client brief required the TV show to be HD quality therefore putting the TV trailer within those restrictions. To accomplish this, I filmed using a high quality Nikon camera with HD capabilities and exported 2 files in minimum 1080p HD quality. As well as this, I ensured that the copyright free pre sourced footage I used was also 1080p quality to meet the brief. This meant that the TV trailer I created was of high quality looking to reinforce the idea of this TV show being professionally created to impress viewers. Overall, this conformed to industry standards of TV broadcasting, allowing for the TV trailer to be broadcasted by the BBC. Furthermore, to meet industry standards, the trailer was exported in 25 fps with audio quality of 48 kHZ since this conformed to European and UK standards for broadcasting on television, making it available for broadcasting by the BBC therefore meeting the brief by allowing the BBC to broadcast. The aesthetic of my TV trailer met the client brief however, did not fully match the pre production plan I created due to filming difficulties. The mise en scene of my trailer met the brief since it considered the codes and conventions of my chosen genre of horror. The inclusion of the location of the woods as well as a masked killer with a recognisable weapon in my TV trailer conforms to the brief by portraying tropes of the genre, therefore meeting the brief by exciting the target audience of 15-21 who are fans of the genre and persuading them into watching the TV show therefore raising awareness of the BBC to young people. Furthermore, this met some of my pre production documents such as the mood board I created which featured this content. The mood board I created also included a colour scheme which I aimed to stick to in the creation of my Tv trailer. The use of dark green and browns seen in my mise en scene such as costumes and location met the the plans for my trailer seen in the mood board. I chose to select these colour schemes to further meet the client brief since this is a stereotypical colour scheme for the location I chose for the show therefore fulfilling the audiences expectations when they watch the TV trailer. 

This was further used in the editing of the TV trailer since the use of a filter and darkening the exposure made the shots match the dark nature of the conventions of a horror genre. This created a successful trailer by reassuring fans of the genre therefore persuading them to engage in the show.

 The composition however, despite not meeting my pre production plans, still managed to meet the client brief since the composition I created still portrayed the necessary locations, characters and themes of the show therefore meeting the brief in persuading the audience to watch the show. I chose not to meet my the storyboard I created in pre production since the shots I planned on using proved to be unnecessary in the portrayal of the themes of my show. As well as this, some of the shots seen in the storyboard such as shots of violence had legal and ethical issues surrounding them due to high risk as well as potentially being to violent for the BBFC rating that I had to abide to. Therefore, the strict adherence to the storyboard I created would have inhibited the success of my trailer leading me to not include them in the final product. The fonts I used in the TV trailer similarly meet the brief in conveying the horror genre since I used a serif font in the on screen text that was stereotypical for horror trailer by having a scary look. This added consistency to the trailer since every part of the trailer showed the genre of horror and met the brief by persuading the target audience into watching the TV trailer. This font was used in all of the on screen text such as "this October on BBC3" as well as being used in the slogan. The consistency of the font across the text further helped the demonstration of genre; using this font in the slogan meant that the genre was conveyed across the whole trailer.

Radio trailer

The technical elements of my radio trailer met the brief and conformed to industry standards. The use of an audio only advert to promote the show provided multiple platforms for the advertising campaign to be shown on therefore spreading the reach of the campaign to different mediums and different audiences. The exportation of the radio trailer met industry standards due to the 48kHZ and 16 bit depth which is broadcasting standard for the UK meaning the trailer can be played in the UK which is inline with the geographic target audience that my show has. This was matched with the multiple file formats I used to meet the brief, the use of a WAV file is used for broadcasting whereas an MP3 has a smaller file size making it easier to transport and share to distributors and the client. As well as this, adding a video element allowed for me to display the trailer on YouTube and social media. The aesthetic I used by using the BBC 3 logo as the video element gave the trailer identity to the BBC, therefore informing the target audience where to watch the trailer and making them more likely to engage with the show and raised awareness for the BBC3 brand which met the brief.  The composition of my radio trailer met the brief as well as my pre production plan by effectively demonstrating the theme of the show which met the brief by persuading the audience to watch. I followed the script I created in pre production when creating the radio trailer exactly. I chose to rigidly follow the script since, unlike the TV trailer, the lack of visual elements in the script as well as the use of downloaded sound effects meant there was a lack of legal and ethical issues such as high risk when filming in certain locations. As well as this, the script of the trailer was successful in laying out the themes of the TV show as well as introduction of characters and location. The dialogue in the script showed the theme of a camping trip as well as the emphasis of the final line showing the theme of missing persons. This excites the listener when engaging with my TV trailer due to the cliff hanger at the final line being engaging therefore meeting the brief by persuading the listener to watch the TV show and meant that this component effectively did its job.

Billboard

The file I created for the Billboard is suitable for the purpose of being displayed on a large print as well as conforming to industry standards while aesthetically providing promotion for the show. The size of the my billboard started at A3 and was easily up scalable. This was beneficial in the campaign since it allowed for use as a poster as well as being used as a billboard or used on a bus, hesitating on creating a very large billboard was intended to unsure I stuck to the low budget that my campaign had in order to meet the brief. When creating my billboard, I used a resolution of 300dpi to create a high resolution image that conforms to industry standards meaning the BBC can present the billboard without looking unprofessional. The aesthetics of my billboard further meet the brief and industry standard due to the use of colours and editing to promote the BBC as a brand as well as the show by exciting the fans of the genre of horror. My inclusion of logos in the billboard such as the BBC 3 logo in the bottom corner of the billboard was done to raise awareness for the BBC 3 brand in order to meet the brief as well as providing the viewer key information such as where they can find the TV show. As well as this, the viewer is informed of the BBFC rating of the TV show due to the logo being displayed in order to meet legal and ethical issues that were present by informing young viewers that the show may not be age appropriate. The positioning of the character in the billboard was intended to be striking due to the character being central and alone with large negative space around him to demonstrate the themes of the show such as loneliness. This was necessary to meet the brief since it shows the TV show to fall under the horror genre therefore it excites the viewer so they are persuaded to watch the show. The title of the show being displayed in the billboard was necessary in informing the audience as well as exciting them due to the demonstration of genre. The being shown in the centre of the billboard draws attention and therefore makes the title memorable to the viewer therefore making them more likely to engage with the show. As well as this, the font I chose is deliberately striking with jagged edges and sans has connotations of the horror genre, therefore persuading fans of the genre to engage with the show to meet the brief. The layout of the billboard was intended to focus on the subject of the billboard as well as the title due them being the most important section of the billboard. The positioning of the title in the centre of the frame, slightly below the middle of the frame underneath the character and in the foreground makes the title and character equally weighted. This is beneficial to the success of the billboard since it makes the viewer aware of both the title- which displays necessary information- as well as the character which displays the themes of the show. As well as this, the colours of the billboard similarly connote the themes of the show by demonstrating the horror genre. The lowering of the exposure and highlighting the shadows in the billboard creates a scary image by making a dark photograph to demonstrate to the audience that the show is of the horror genre. This meets the brief by exciting the viewer of the billboard due to the appeal it has to the target audience therefore making them more likely to want to watch the show.

Social media

The profile picture I created for the social media campaign is suitable for the promotion of my TV show since it allows for the viewer to recognise the continuity of the previous campaigns. The use of the billboard image as the social media profile picture has all the benefits that the billboard has such as the representation of genre and a striking image. Being able to link the billboard to the social media campaign allows for greater promotion by ensuring that the audience know what the social media campaign is advertising for. As well as this, using the billboard as the profile picture directs the audience to the profile of the campaign under the name THEHUNTBBC3 which in turn raises awareness for the BBC3 brand thus meeting the brief. This means that the audience are more likely to be persuaded to watch the TV show since they are now aware of the BBC 3 brand after viewing my advertising campaign and they can link this campaign to my billboard and other campaigns to. Furthermore, the aesthetics of my social media campaign further persuaded the audience to watch the show through the use of persuasive language in the caption. Using catchy captions such as "so ready for this camping trip" along with the realistic nature of the photos posted makes the campaign engaging by showing the viewer the general themes of the show such as the camping trip that the show revolves around. This realism is also unusual to advertising campaigns making the social media campaign likely to be shared around therefore employing viral marketing to promote the show. This will spread the campaign to a larger audience that will be persuaded to watch the show.

Overall, the advertising campaign was consistent in house style and symbolic codes as well as successful in promoting the show because of this. The codes and conventions I met such as symbolic and technical codes provided the campaign with consistency. My advertising campaign was also successful in not being exploitative or triggering, in line with ethical issues. I avoided using forms of shockvertising or forms of guilt tripping as the unique selling point for the show while not misleading the viewer with advertising that promoted a product that was different tot he real product. When creating my campaign, i could have changed the social media to further align it with he house style of the campaign since the social media trailer had the least amount of editing to colour schemes and lighting. This would be beneficial in adding further consistency to the campaign making it more successful.