M4

 The brief 

My brief asked me to produce a music video to a song the has no pre-existing music video for a music video festival. This music video had certain unnegotiable that we had to abide to for example, the video must take into consideration the conventions of the genre, the video must follow 12A age regulations and there must be 2 final master exports-a compressed mp4 and a HD master Apple pro res. To follow all of these I made sure to study the conventions of typical music videos of my chosen genre of rock. The typical conventions of videos of this genre include performance, therefore I included this in my video in the form of lip syncing to include iconography. As well as this I purposefully avoided violence in order to meet the brief in the 12A age rating as well as conforming to the conventions of my chosen genre. My video contains 100% original footage meaning is conforms to the brief. My video appeals to my target audience by using a narrative storyline which appeals to the younger audience. The genre of my music video was one that i payed attention too since I conformed to as well as subverted the genre at the same time. The use of a performance section in my music video is very conventional of the genre of a rock music video. I added a performance element into my music video since in Steve Neal's genre theory he states that audiences enjoy repetition of genre, as well as this it states that audiences enjoy subversion of genre. Therefore the burglary narrative in my music video will also be enjoyed by the audience because it intentionally subverts the genre 

Issues 

One of the issues I had to deal with during the filming of my music video was poor weather. This meant that I had to delay filming a number of times since the bad weather meant that the shots would look different and ruin the continuity of the video. To overcome this issues I had to plan accordingly by checking the weather and then organising filming sessions where we would avoid bad weather. As well as this, I added further contingencies to my Gannt chart to plan for extra filming sessions. This proved to be an effective method since I did not encounter any poor weather conditions after this. 

Meeting deadlines in my project 

During postproduction I created a Gannt chart to specifically map and chart out all of the tasks I had to complete in the project. This Gannt chart helped me with my work planning and helped me be organised by setting all of the deadlines in colour. Because of this, I met all of the deadlines when they were due. One way I stuck to my work plan was following the contingencies I had set in my Gannt chart when I encountered issues with the weather during my filming. 

Exports 

When my final edit was completed, I exported the video in 2 different ways to follow the briefs instructions. The first export I did was a compressed mp4 file intended for YouTube due to the smaller file size. The next export was a HD master export .