Social media posts- P4

When creating my social media posts, I set up a camera in manual focus with settings to capture photos. I took the social media photos without a tripod a purposely did not edit the images to make the posts seem as though they were uploaded from the characters themselves which was my idea for the social media marketing campaign. I abided to legal and ethical standards when making the social media campaign by ensuring the consent of the actors with consent forms as well as using public property as locations that did not need any permission to film in. As well as this, the locations did not have any hazards that could cause risks meaning it was safe for the actors and crew when taking the pictures. The lighting when shooting the pictures was important in creating a good shot. Since I had to make the photographs seem as though they were from the characters, I chose to use natural lighting in the forest and in the car meaning there was no use for a lighting rig. I used a landscape 1:91:1 aspect ratio for my social media posts as well as a 1:1 ratio for my profile photo which is appropriate for the platform I chose of Instagram. I did not use any editing software when creating my social media posts to stick to the unedited, raw look to the posts to further make them seem made by the characters in the TV show. I re purposed my billboard when creating the social media posts by using it as my profile picture. This meant that the target audience can link the social media posts to the TV show which is beneficial due to the nature of the social media posts being ordinary for the platform meaning the profile picture is necessary in ensuring viewer attention