The killing eve trailer advertising for the BBC3 show is an example of this platform being used effectively since the trailer gained viewership towards the show.
Similarly, a radio trailer will likely not be perfectly directed at my target audience of 15-21 year olds due to the lack of radio usage modern day. Radio listeners typically use the platform for informative purposes as well as some escapism.
Radio is usually used when driving, therefore my radio trailer should not have too much dialogue or information in it since a driver will not be able to concentrate on it fully. Because of this, my trailer will need to demonstrate the show using sound effects and short dialogue. As well as this, the trailer must tell the listener when and where to find the show due to the lack of visual cues in a voice over. Similarly to the TV trailer, a radio trailer is easily convertible to other platforms. Having a radio trailer on music streaming platforms such as Spotify or amazon music will direct the trailer more so at my target audience due to the young audience those apps have. This will make my radio trailer very beneficial to the advertising of my show. The BBC use radio extensively with some of the most popular radio stations where the trailer can be played. The use of advertising on the BBCs own radio stations will be more effective by reducing costs and extending the audience due to the popularity of radio stations such as BBC radio 1.
A billboard will aid in the success of my advertising campaign due to the very widespread showing it provides due to the ease of access there is to seeing a billboard. This will be very useful in advertising to not only my target audience but also those outside the chosen target audience since the billboard is non excludable with anyone being able to see it. However, studies show that billboards cannot be used on their own due to the recent lack of attention that people in the UK give to them. This means that billboards must be used alongside other mediums as a subsidiary campaign despite being somewhat suitable.
Despite this, many existing TV shows use billboards in their advertising campaigns such as Breaking bad and the Boys.
I took inspiration from these billboard and I will use similar techniques such as central imagery. These billboards were effective in demonstrating the themes and genre of the shows they are advertising for.
Social media will be very beneficial in my advertising as it is most closely directed at my target audience since they use it for general escapism as well as information and personal contacts. The act of sharing social media posts makes this platform especially beneficial to use since, unlike the other platforms, viral marketing is possible where the target audience share my advertising campaign on their own accord. Social media will be effective since the target audience is most similar to my own of 15-21 year olds. As well as this, social media also extends to a wider audience of older people which could further extend the advertising campaigns reach. The BBC often use social media to advertise their TV shows meaning my campaign will not be out of place. The BBC being pre established on numerous social media platforms makes my posts to have a greater reach due to the large following they have making social media an effective method of advertising.
One example of a TV show using these mediums effectively would be "Narcos" on Netflix. This used shockvertising on social media such as its atypical posting of interesting statistics about cocaine to generate large amounts of audience feedback and sharing due to its unique nature. This campaign similarly to me, used TV trailers that dramatized the TV show and were posted on social media platforms. One example of a TV show that used radio/audio trailers is the Dr Who TV show that had radio trailers on BBC radio stations as well as posted on Spotify to target a younger audience.
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