3 Music videos of interest

 

HEY YA- OUTKAST

According to Andrew Goodmans book- Dancing in the Distraction Factory, this music video follows multiple of the 7 conventions listed that music videos must have. For example, his 4th topic which says that the label often asks for close ups of the artist is very true for this video since the main inner Andree from Outkast being multiple members of the band. The representation in this music video is pretty poor once looking at it one way. However, in this music video, the representation could be considered as a parody because the shots of women screaming in the audience seem deliberately done and are used with close ups with stereotypical female screams. This representation is creating a world where women are typically obsessed with the artist in an almost lustful way. This representation is used in a parody way to make fun of that world and saying that it is stupid. This video is speaking to men and women as a way to make fun of the stereotypes, this implies that the way the media typically portrays women in music videos is stupid. The target audience for OUTKAST would likely be the explorer, the reason the explores would like OutKast is because the feel-good nature of the song links well with their high energy and individualism. This music video would solve the audience needs of escapism since it provides a way for an audience to relax.

STAN -EMINEM

Directed by Philip Atwell in 2000, this fits into the narrative category of music videos since it has a story line that links to the lyrics of the song. Some visual techniques used in this music videos are different shot types such as close ups and over the shoulder shots. These shot types links Stan with the artist Eminem since they show how physically similar the two are. The lyrics in this song links perfectly with the music video and is very descriptive. For example, when the lyrics talk about Stan driving whilst drunk with his girlfriend in the boot it shows this in the music video. This song is a rap song however it is relatively unconventional. In terms of representation, this music video displays the issue and dangers of mental health and obsession. Some may argue that this music video is an ego stroke for Eminem where he creates a world where he is seen as an idol and many people obsess over him, for this reason some people may believe that this music video is a poor representation of mental health. This music video implies that artists are the main focus of obsession. As well as this there is a positive message behind the music video in saying that mental health is dangerous if left untreated, this likely is the main reason behind not only the song but the video and it therefore has a positive message behind it. This music video is mainly directed at people who suffer with mental health as a way to reassure them. Most people would agree that the representation in this music video is positive and necessary in order to raise awareness for mental health.

Supersonic- Oasis

This music video falls into the performance category of music video. This video conforms well to Andrew Goodwin's theories, mentioning that the lyrics have a connection to the video in the form of lip syncing. As well as this there is many close ups of band members playing their instruments, this is used by the label as advertisement to develop their iconography