Advertising theory

 Cross media advertising campaign- this method is used by business' to effectively achieve a broadest scale possible in the advertisement campaign where various types of traditional and new advertising 

eg. film promotion- combines new media and old media. Billboards, trailers, social media

Viral Marketing- a form of advertisement where consumers are encouraged to share information about a companies product

eg. ALS Ice bucket challenge

Shock advertising- using deliberately outrageous or controversial images to violate public norms to ingrain the advert into consumers

eg. Blaire witch project advertising- Created missing persons record and found footage

Guerilla marketing- using surprise or unconventional methods to advertise

eg. ALS ice bucket challenge

Celebrity Endorsment- Celebrities are paid to promote a product

eg. Nike Jordans

Web Banner- advertising on the internet that is delivered by an ad server

eg. Pop up ads on websites

Contextual advertising- targeted advertising appearing on websites or other digital platforms

eg. pop up ads about products directly relating to the website that the ad pops up on

Paid sponsorship- giving out money in exchange for advertising

eg. YouTuber ads 

Intertextual references in advertising- Quotation or parody in adverts to set up relation between target texts and source texts

eg. Popcorners- breaking bad intertextual reference

Hashtags- used to direct advertising to a specific audience on twitter or other social media

eg #shareacoke

Above the line marketing- Mass marketing often with high expenditure

eg. High budget film advertisements

Below the line marketing- Lower budget advertising

eg. pamphlets