Unit 20- D1

Legal issues

One legal issue I overcame with my TV trailer was the copyright infringement that could have occurred when using sourced footage. To overcome this, I made sure to use copyright and royalty free footage from Pixabay.com which meant I could download and use footage in my trailer without needing to pay the original creator. However, the music I used in my TV trailer had copyright restrictions placed on it, this means I will have to ask permission of the original creators of the song to ask permission for the use and potentially incur a fee for the use of it in my TV trailer. Furthermore, all my ideas for the TV show were original, despite inspiration from other pre existing campaigns, this meant that I was not breaching any intellectual property rights. For my radio trailer, I avoided any legal issues by once again using the same website of Pixabay.com to find downloadable audio clips for my trailer which were copyright and royalty free meaning there was no fee incurred.

 As well as this, the voice lines that I recorded were my own original ideas meaning there was no intellectual property rights violations as well ensuring I abided to legal issues by gaining consent from the voice actors for use in the radio trailer. The shooting of the TV trailer, social media and Billboard were purposefully all done on public property such as local woods instead of privately owned land. This meant that when shooting campaign, I did not have to ask permission for filming from landowners which could have possible been costly. My billboard and social media campaigns abided to legal issues since, similarly to the trailer, I had written consent from the actor used as well as making sure that there was no people in the background who perhaps would not have consented to being in the billboard.

 Similarly, the billboard and social media campaigns were original and did not breach intellectual property rights.

Legal issues I encountered along the creation of my advertising campaign was abiding to the regulatory bodies such as BBFC (British Board of Film Classification), ASA (Advertising standard authority)and Ofcom (Office of communications). For example, under ASA's broadcasting code, there are rules designed avoid widespread offense and harm when seeing adverts. One specific example used is the loudness of audio on TV and Radio trailers as to avoid harm. I avoided this issue by limiting the volume of audio on my elements to -6db to ensure that the codes were met. The enforcement of regulation from the BBFC gave me issues due to the age restrictions meaning that the content shown had to abide to their classification of a 15 age rated film. This meant that the content I showed on my TV trailer and billboard must conform to regulations such as not endorsing discrimination as well as not dwelling on serious violence and harm. The OFcom code section one-Protecting the under 18s gave me legal issues I had to abide to. Mainly, section one introduces the issue of the watershed that must be abided to. "The watershed only applies to television. The watershed is at 2100. Material unsuitable for children should not, in general, be shown before 2100 or after 0530.". The requirement of the watershed meant that when producing the TV trailer, I had to avoid including any material "unsuitable for children" since this would mean the trailer could only be played after 9pm therefore restricting the reach of my TV trailer and making my campaign less effective.

Ethical issues

 I overcame ethical issues when creating my trailer by providing consent forms for the actors as well as making sure that any people in the background when filming were ok being on camera . Some of the locations I filmed on had specific safety risks meaning I created a risk assessment form to ensure the safety of my staff by providing safety precautions for any hazards on set. This involved precautions such as propping up broken ceilings to protect staff and equipment or warning staff about any uneven areas of woodland that we were walking through. This therefore involved a location recce to assess the areas.

Furthermore, when creating my trailer, I had to ensure it abided to the BBFC 15 rating the same way my show does. Due to the maturity of a 15, this meant that I had to reduce the explicitness of my trailer so I could show the trailer before the UK broadcasting watershed. This meant that the features of a 15 rated piece of media such as containing swear words or large amount of violence will not be shown in order to show the trailer before 9 pm to increase the viewership. I tried to avoid any negative stereotypes in my TV trailer when displaying my characters on screen to avoid any bad influence on the audience for example, keeping the male gaze theory in mind when portraying female characters as to not abide to Mulvey's theories. Due to the lack of visual cue in the radio trailer as well as the large use of sound effects and little dialogue I had in my radio trailer, abiding to ethical issues was easier than in the TV trailer and my radio trailer had no negative stereotypes when the characters had dialogue. The dialogue spoken had no swearing in to abide to the age rating and overcome the ethical issue of over explicit language since the trailer is likely to be heard by a large audience during the daytime. My billboard avoids ethical issues by once again not being overly explicit which is important due to the non excludable nature of the billboard being shown in front of large audiences where anyone can see it.  My advertising campaign encountered specific ethical issues such as the representation of people, linking to my target audience. Due to the target audience being young people of a wide cultural range, it was important to avoid any negative representation of social groups by not stereotyping. Because of this, when representing women I avoided any stereotypes that would have caused offense. This was done in my mise en scene, such as the costumes not being overly showing, to not only be in line with age restrictions but also to avoid negative sexualisation of women. Since my trailer had a lack of representation of ethnic groups, there was no negative representation that could have caused harm. When representing male characters, there was some use of stereotypes due to the villain being male therefore abiding to aggressive stereotypes. However, this is not harmful due to motivations being given for the villain which somewhat supresses stereotypes.