P5-Music video 2nd edit

 

P5

For my first edit, the first task was to import all of my shots into final cut pro from my final clips file. Firstly, I dragged and dropped the first clips in that take place before the music comes in so that I could align the start of the music with where it should come in in relation to the shots. When the music came in, I aligned the music with where it should come in using the trim function then added other shots in of car. To align the performance of the guitar with the music, firstly I muted the audio of the song and used the audio from the clip and trimmed the clip down so it started where the riff I started then dragged it to the rough position of where the guitar part started in the song then cut the clip before it down so that it was timed perfectly.

For my footage, I added all of the footage that I had in so that the timeline could be almost full. After this, I changed the timing of all the shots so that the lip syncing matched up as well as the guitar and drum parts. I did this by using the same techniques as before. 

Some of the shots I filmed were from a different day meaning the conditions were different. This affected the shots since in this example there was less light due to different weather conditions which meant that there was no consistency between the look of the shots. To fix this I increased the saturation on the shot since the different conditions meant that the shot looked dull with less popping colours. The increase in total saturation(left most slider) made the shot close to the look of the first shoot. I then increased the highlights to improve the small features of the shot including the bushes in the side

The original shots had a slight blue hue to the shots. To replicate this, I pulled the colour wheel towards blue slightly so it would look like the other shots

Due to the difference in light, I increased the exposure slightly to make the shot slightly lighter so it would replicate the previous shots

For the final edit I decided to add a filter to all the shots to add an edgier feel to the video and also to further match all of my shots to have a similar look. This keeps the continuity of my music video since it doesn't show the difference in the shots that are otherwise relatively obvious to spot          

This export was a high quality export that is not for YouTube due to the large file size

This export is a compressed version which is intended for YouTube

Filming diary-P4

 21/12/22

On this day I shot footage I needed of the first part of the storyline that included robbers fleeing from a house with shots of cars driving quickly. This shoot had no health and safety issues for me as the camera man since the car was never driving directly towards where I was filming it with the tripod. there was however some slight health and safety issues for the actors in the car due to potential crashes. To overcome this, I made sure that that the actors had seatbelts on at all times. To protect the safeguarding of pedestrians on the road I made sure to inform any people walking past that we were filming and turned the camera off and did not film until after they were out of site or were unidentifiable to keep their consent and protect their identity. The bumpy pavement and road was also a factor I had to think about since there was a risk of falling over, the only way I could overcome this hazard was to

When using the camera I used the proper techniques to attach the camera to the tripod which was important to the success of my music video since the pavement of the road we were filming on was not flattest and was relatively bumpy

This shoot was successful because we managed to film all the shots needed for this location    

Thomas mason- director+ cameraman

Jamie Lee-actor

Ramsay Brewis- actor

 Camera settings- Shutter speed 1/50, Iso 800, white balance auto, focus auto

The location I chose to film this section in is a suburban street that has very few cars pass come through. This meant it was suitable to film in because it meant we could have long filming session while not being interrupted by cars constantly driving past. As well as this, this particular street is very open with few trees around, this meant that there was lots of natural sunlight that we could use.

11/01/23

On this day we used a music room that is full of drums and other instruments to provide a logical and fun back ground to my close up shots. In this shooting session we did not manage to film all of the shots we needed to film. The shots we didn't film were the close up lip syncing. This was due to a lack of microphone and stand. Despite this we filmed some practice shots so we could get the lighting correct. The room we were in was relatively dark which made some of the shots grainy. To overcome this, I increased the ISO on the camera to 800 so it seemed lighter and I set up 2 phone torches to rest against the drum kits so they pointed at where the close up was happening. To film this, I directed the camera man to use manual focus and we used the technique of placing the camera far back and then zooming in, this gave the shots a more animated feel. To ensure I was playing the guitar parts correctly, I learned all the parts I was filming beforehand. During the filming, I would listen to the song on a phone speaker to ensure they were timed correctly which would make it a lot easier to edit in the future and meant I wouldn't have to speedup or slow down the footage in post production. To film the drum parts we used the same lighting rig and camera techniques. This shoot did not have many health and safety issues apart from potential injuries from a falling tripod. To overcome this potential risk, I made sure that the tripod was secure and stable before and after mounting the camera to it

This location is a music room at Ilkley grammar school which meant that it was very suitable for our purposes. This room had multiple musical instruments that I could use for my music video such as guitars and drums. As well as this, the room had multiple easily accessible plug sockets so it was easy to set up lighting rigs

Thomas Mason- actor+ director

Aidan Samuels- cameraman

 Camera settings- Shutter speed 1/50, Iso 800, white balance auto, focus auto

19/01/23

On this day I filmed the lip syncing to my music video in the same drum room as on the 11th. Because of this, the shoot went better than the previous since we knew the layout of the room and the good places to put the camera. To overcome the problem we had of the room being too dark we borrowed a light from school to provide extra light. This was very helpful and lead to a good shot however it was  a health risk to the actor since it was very bright. To overcome this, I positioned the camera to the side of the actor not only so it was safer but also since it led to better lighting.  As well as this, to avoid grainy footage we used a different camera of higher quality. I set up the light on the front right side of the actor to hopefully get a slight shadow on the left side of his body but keeping his face fully lit. The light I used had 2 settings, a yellow and a white light that could individually be turned up. I decided that the yellow light was better for this situation to give a warmer effect when the room lights were off instead of the harsh white light.  The potential health and safety hazards were the same as the other shoot so I took the same precautions with the camera and also with the microphone stand due to similar reasons.

This location is a music room at Ilkley grammar school which meant that it was very suitable for our purposes. This room had multiple musical instruments that I could use for my music video such as guitars and drums. As well as this, the room had multiple easily accessible plug sockets so it was easy to set up lighting rigs

Thomas Mason- cameraman+ director

Jack Ibbertson-actor

 Camera settings- Shutter speed 1/50, Iso 600, white balance auto, focus auto

24/01/23

On this day I filmed the rest of the car shots that I needed to fill in the gaps of my music video. To film this, I did hand held filming while driving in the passenger seat of a car. I decided to hold the camera to save the time that would be wasted on setting up a tripod. The same health hazards and risks apply to the first shoot

Jamie Lee- actor

Thomas Mason- Cameraman+ director

 Camera settings- Shutter speed 1/50, Iso 800, white balance auto, focus auto

Camera settings used

Across the whole filming process the camera settings that stayed the same was the shutter speed which stayed at 1/50 and the white balance which remained on auto. The ISO setting was changed on different days.  On the days we filmed outside we used a relatively high ISO setting (up to 800) because the only lighting was natural lighting from the sky which was quite dim, this meant to get a brighter shot we needed a high ISO. On the days we filmed inside we used a lower ISO (below 800) since we could use lights plugged in at the mains.

M1- marketing and distribution

 To market my music video, I will use platforms such as Instagram and Facebook. I will focus on Facebook since it is stereotypically used by older people who are most likely to conform to my target audience. The ease of use of Facebook will apply to my target audience since it is easy to find your personal interests. This type of marketing will be below the line since it is free and hopefully will be self-promoting through re posts. This type of marketing is good for me since I have a small budget meaning free promotion will help a lot. I will mostly stay away from guerrilla marketing because usually it requires a high budget to perform the radical marketing tactics such as public stunts which I do not have, for these reasons I will stay away from guerrilla marketing. For my promotion I will not use iconography since this would not work with my target audience since the stars that would bring in the most attention will be to young for my TA to recognise.The below the line marketing I will use classes as new media however traditional media would apply more to my target audience. This however will be expensive to produce so I will stay away from this despite how good it will be for promotion. 

Distribution

The initial distribution of my music video will be through the music festival which will hopefully be highly effective in distributing my product. This will be an effective way of distribution because it will generate a lot of hearsay which is more likely to come round to my target audience. This will be effective since my target audience are older meaning they are less likely to find out about my video from the internet. It will only be after the music festival that I can do the new media promotion to distribute my music video. I will upload my music video to YouTube straight after the festival and then it will self-distribute through word of mouth. I know this will work because this strategy has worked many times before. This is typically used by artists when they release a song.

M1- justification of content

 My music video is of “life in the fast lane” by the Eagles; this band falls into the country rock genre being from America. This particular song is falls more into a genre of a harder rock that is more fun and playful than other songs. For these reasons, the music video I have proposed will also be fun and playful with a fun feel. I will achieve this by not using long cuts and rather shorter cuts to encapsulate the narrative storyline of my music video. The content of my music video will achieve this fun feel that the song gives off by being a dramatic story about burglars who flee from the scene of a robbery and then are later chased by police. This is suitable for my music video because it is exiting and intriguing. Despite this being unconventional to music videos of the time, I think it will work well because of this because it will be satisfying to a first-time watcher due to it being different to what they expected.

To stick to the brief my client has given me, I will carefully read and follow the non-negotiables of the brief. One way I will stick to these non-negotiables is that I will use sites such as story blocks which provide royalty free stock video clips to source any footage I need that is impossible to film on my own. This applies to the brief since it says that only 30% of the footage can be unoriginal this must be royalty free. As well as this the brief says that it must apply to the 12A rating from the BBFC, one way I will stick to this brief is by not including and gore or violence despite my storyline being about robbery

The video I have proposed is purposefully has an exciting storyline, so it emulates a film. I did this so that it meets the audience needs of escapism, this means that it provides a fun watching experience for the audience. This could also represent someone's personal interest if they are fond of these types of films.

The music video I have proposed will be relatively unconventional and will not follow the conventions of the genre. However, it will follow Andrew Goodwins convention theory in some ways. For example, my music video will have reference to voyeurism when there are ultra-close ups of eyes widening which implies the character is looking at something.  As well as this, the relationship between the music and visuals will be appealing to my target audience since the close ups of instruments being played which links to the music will apply to my target audience if they play instruments themselves or like the genre. Intertextual references are one of the main conventions that Andrew Goodwin talks about in his book. He argues that using intertextual references provide additional meaning for the audience so they can fill in the gaps as well as letting fee smart occur. Fee smart is when the audience gets pleasure from connecting what they see on screen to what they already know. For this reason, I will use shots where the audience do not know exactly what is being shown however, they can understand based on what they already know. This subtly links to escapism by providing personal enjoyment.

My target audience will be in the age range of 60 to 70 who are fond of country rock with a large amount of spare time. I can tell that this demographic is true due to my research on YouGov.com. I used this website for research since it provides information from many surveys about the target audience of an artist or band. YouGov says that 99% of people in this age range have heard of the Eagles, this proves that the target audience I have chosen is correct. 

My Music video will relate to the Blumler and Katz's uses and gratifications theory. My music video will link to the escapism element of the theory since it is designed to be entertaining. As well as this, my music video could potentially be used for personal relationships since the music video will be a common interest of multiple people in my target audience meaning they could discuss my music video.

P3- pre production

 

P1 Propaosal